No More “Red Plum” Inserts In The Sunday Paper

In The New!!

You seen that right, but don’t worry Red Plum is just getting rebranded as RetailMeNot Everyday.

Valassis and RetailMeNot Inc., both wholly owned subsidiaries of Harland Clarke Holdings, are rebranding Valassis’ RedPlum consumer-facing print portfolio, including direct mail and the free-standing insert (FSI) coupon book, to RetailMeNot Everyday.

Starting 3/25, the Red Plum Inserts won’t be in your papers, but look for the RetailMeNot. New name and a new look.

Valassis will also retire the RedPlum.com website, relocating its printable coupons and other content to RetailMeNot.com/Everyday.

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